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SNEAKER CON
SEOUL

THE WORLD'S LARGEST SNEAKER SHOW, SNEAKER CON, HELD IN MAJOR CITIES AROUND THE GLOBE, WILL BE COMING TO SEOUL'S SEONGSU DISTRICT FOR THE FIRST TIME FROM OCTOBER 4TH TO 6TH, 2024!

SNEAKER CON
SEOUL

The world's largest sneaker show, SNEAKER CON, held in major cities around the globe, will be coming to Seoul's Seongsu district for the first time from October 4th to 6th, 2024!

Date.

October 4th (Fri) – October 6th (Sun), 2024

October 4th (Fri) –

October 6th (Sun), 2024

Venue.

S Factory, Building D, Seongsu

(11 Yeonmujang 15-gil, Seongdong-gu, Seoul)

(11 Yeonmujang 15-gil,

Seongdong-gu, Seoul)

STREET CULTURE
FESTIVAL


Sneaker Con Seoul will not only showcase the Buy, Sell, Trade culture that Sneaker Con has promoted for the past 15 years, but will also evolve into a new model as a "Street Culture Festival." This unique street culture festival, featuring street fashion brands and various artists, will present innovative and captivating content, making it the go-to event for anyone who loves street culture.

Special GUests

스페셜 게스트 1

스페셜 게스트 2

스페셜 게스트 3

KEY VISUAL

The official title “Street Culture Festival” reflects the identity of Sneaker Con Seoul, which has evolved beyond the sneaker scene into a multidimensional street culture festival.

The Seoul lettering incorporates dynamic and diverse imagery of Seoul, inspired by the Blue Dragon—a mythical creature symbolizing 2024—traditional Korean architecture such as Gyeongbokgung's tiled roofs, globally beloved kimbap, the iconic dalgona from K-content, and the "Jordan 3 Retro Seoul," which gained extraordinary popularity in Korea.

The background, inspired by traditional Korean stone walls, captures Seoul's unique urban atmosphere, where tradition and modernity harmoniously coexist. The vibrant colors and creative illustrations of the key visual connect to modern Korean culture, emphasizing a free-spirited and creative street vibe.