The official title “Street Culture Festival” reflects the identity of Sneaker Con Seoul, which has evolved beyond the sneaker scene into a multidimensional street culture festival.
The Seoul lettering incorporates dynamic and diverse imagery of Seoul, inspired by the Blue Dragon—a mythical creature symbolizing 2024—traditional Korean architecture such as Gyeongbokgung's tiled roofs, globally beloved kimbap, the iconic dalgona from K-content, and the "Jordan 3 Retro Seoul," which gained extraordinary popularity in Korea.
The background, inspired by traditional Korean stone walls, captures Seoul's unique urban atmosphere, where tradition and modernity harmoniously coexist. The vibrant colors and creative illustrations of the key visual connect to modern Korean culture, emphasizing a free-spirited and creative street vibe.